A bootstrap is “pulling oneself by one’s own bootstraps” which means someone who achieves success by relying solely on personal resources and individual, ongoing effort. Its primary advantage is you, the entrepreneur, control your own destiny and generate cash on your own to fund growth.  The fact is only about 17% of entrepreneurs fund their businesses with bank loans or venture capital giving bootstrappers the additional advantage of persistence.  The Kauffman Foundation indicates that 80% of bootstrapped startups are still in business after five years (it is the surest way to sustain a successful startup).

The SSF Formula bootstrap is an increasing revenue system that grows from week one building equity as it funds your venture.  It is an Affiliate Marketing System (AFM) designed over years by trial and error to perform better than any existing AFM and has features to build quick income when followed as prescribed.  Our Affiliate Marketing Hub (AMH) provides the dual purpose of an elite marketing website serving as a state-of-the-art platform to maximize your sales reach(inclusive community, host video, etal).