One of the most important lessons I’ve learned — and one that many founders overlook — is this:Before you spend a dollar on inventory or packaging or web design, you need to know if you can get people to care. And the simplest way to do that is by building an audience. — ehandbook.comToo many startup founders rush straight to logistics: products, packaging, fulfillment, and e-commerce stores. Yet without audience interest, all that infrastructure is like building a ship without knowing whether anyone wants to sail.
How Yong-Soo Chung Left His 9-to-5 and Built a Million-Dollar E-Commerce Business
How Yong-Soo Chung Left His 9-to-5 and Built a Million-Dollar E-Commerce Business
by Clint Day
0
0
Leaving a stable career for entrepreneurship is never easy, but for Yong-Soo Chung, it was the best decision he ever made. His story is an inspiring example of how taking calculated risks, leveraging personal interests, and adapting to challenges can lead to incredible success.
From Software Engineer to Entrepreneur
In 2014, Yong-Soo was working as a software engineer at Ripple, a blockchain startup. It was an exciting time, but in 2015, Ripple was fined $700,000 by FinCEN for operating as a money services business without registering and failing to implement proper anti-money laundering measures. This setback stalled the company’s growth, and for Yong-Soo, it became a moment of reflection.
Sitting at his desk, unable to contribute meaningfully, he realized he was miserable. That’s when he decided to make a change. With $10,000 in savings and a passion for everyday carry (EDC) gear—things like wallets, knives, and pens—he started working on his first business. By growing an Instagram audience and curating products that resonated with the EDC community, he launched Urban EDC in October 2015.
Turning Passion into Profit
Rather than relying on traditional marketing, Yong-Soo focused on community engagement. He built an email list, connected with niche product creators, and released weekly product drops based on customer feedback. While the business was initially profitable, living off the earnings was tough. He hustled tirelessly, making sacrifices to scale operations and increase cash flow.
His second business idea came from an unexpected source—his French bulldog. After creating an Instagram account for the dog and gaining a massive following, he and his wife realized there was demand for high-quality pet accessories. In 2017, they launched Spotted by Humphrey, an online boutique for dog apparel and accessories, mirroring the model of his EDC business.
Scaling and Streamlining Operations
Over time, both businesses grew, generating $80,000 in monthly revenue at one point. By 2022, Urban EDC hit $3 million in sales, riding the wave of post-pandemic e-commerce growth. However, as the market shifted, expenses on salaries and software ate into profits.
Recognizing the need for efficiency, Yong-Soo restructured his operations between mid-2023 and early 2024. He downsized his team, hiring a US-based contractor and outsourcing a team of five in the Philippines. These strategic cuts helped restore profitability, and in 2024, Urban EDC generated $1.3 million in sales.
Lessons in Entrepreneurship
Yong-Soo’s journey highlights key takeaways for aspiring entrepreneurs:
Start with Your Passions – Reviewing his own spending habits led him to a profitable business idea.
Community is Everything – Engaging with a niche audience allowed him to create loyal customers.
Adapt and Optimize – Scaling too fast can be risky; cutting unnecessary costs helped him regain profitability.
You'll Never Feel 100% Ready – The perfect time to start a business doesn’t exist. Sometimes, you have to take the leap.
Despite the challenges, Yong-Soo has no regrets. He believes in optimizing life for enjoyment, and for him, that means embracing the highs and lows of entrepreneurship.
His story is a testament to the power of resilience, strategic thinking, and passion. If you’ve ever considered leaving your 9-to-5 for entrepreneurship, his journey might be the push you need.
What do you think? Are you ready to take the leap?
Leave a Comment 👋
Leave a Comment 👋
0 Comments
The Hardest Lesson in Startups: Build Audience Before Inventory
AI Is Changing Work, Are You Ready? What the 2025 Shift Means for Jobs, Skills & Opportunity
In 2025, we are witnessing one of the biggest transformations in the labor market — driven not by outdated industries, but by the rise of Artificial Intelligence (AI). According to Entrepreneur, more than 22,000 tech-industry workers have already been laid off this year, with 16,000 of those layoffs occurring in just one month. This shock may feel like random downsizing, but it’s part of a deeper structural shift: AI isn’t just cutting jobs, it’s redefining what kinds of work are valuable.When companies restructure to build AI-first operations, the ripple effects are far-reaching — from who gets hired, to what skills are in demand, to how people should think about their careers.
5 Powerful Ways to Use Thought Leadership to Grow Your Business
In today’s crowded market, having a high-quality product or service alone isn’t always enough. To truly stand out — to attract loyal clients, build trust, and grow sustainably — you need more than a brand name. You need influence. This is where thought leadership comes in. By sharing your expertise, unique perspectives, and real-world insights, you can position yourself or your business as a trusted authority in your industry — and watch opportunities follow. Here are five powerful ways to leverage thought leadership to grow your business.