One of the most important lessons I’ve learned — and one that many founders overlook — is this:Before you spend a dollar on inventory or packaging or web design, you need to know if you can get people to care. And the simplest way to do that is by building an audience. — ehandbook.comToo many startup founders rush straight to logistics: products, packaging, fulfillment, and e-commerce stores. Yet without audience interest, all that infrastructure is like building a ship without knowing whether anyone wants to sail.

In 2025, we are witnessing one of the biggest transformations in the labor market — driven not by outdated industries, but by the rise of Artificial Intelligence (AI). According to Entrepreneur, more than 22,000 tech-industry workers have already been laid off this year, with 16,000 of those layoffs occurring in just one month. This shock may feel like random downsizing, but it’s part of a deeper structural shift: AI isn’t just cutting jobs, it’s redefining what kinds of work are valuable.When companies restructure to build AI-first operations, the ripple effects are far-reaching — from who gets hired, to what skills are in demand, to how people should think about their careers.

In today’s crowded market, having a high-quality product or service alone isn’t always enough. To truly stand out — to attract loyal clients, build trust, and grow sustainably — you need more than a brand name. You need influence. This is where thought leadership comes in. By sharing your expertise, unique perspectives, and real-world insights, you can position yourself or your business as a trusted authority in your industry — and watch opportunities follow. Here are five powerful ways to leverage thought leadership to grow your business.